Brand kit

Use Askery in your press, post, or deck.

Everything you need to talk about Askery — name, mark, colours, type, voice. If you're missing something, ask and we'll cut it for you.

Name & wordmark

Askery — one word, capital A. The wordmark is set in Inter SemiBold with -0.02em tracking. The mark is a rounded-square tile (22% radius) on ink #0F1115 with a single white A glyph.

Mark · light

Mark · dark

Askery

Lockup

Minimum height — mark: 16px · lockup: 24px. Clear space — at least the height of the mark on every side.

Colour

Askery's palette is intentionally tight — a deep ink, a soft indigo accent and a quiet canvas. Use Ink for type and primary buttons; Indigo for links, focus and AI. Avoid raw colours in product UI — always reach for a semantic token.

Ink

Primary surface · text on light

#0F1115

Canvas

Page background — light only

#F8F9FA

Surface

Cards, dialogs, modals

#FFFFFF

Indigo

Accent · AI · focus · CTAs

#535C91

Indigo Soft

Accent surface tint

#ECECF6

Border

Hairline borders

#E5E7EB

Muted

Secondary text, captions

#5B6472

Success

Live · success · positive

#16A34A

Destructive

Errors, danger, delete

#BA1A1A

Typography

Two real Google Fonts — Inter for everything functional, Instrument Serif italic for the marketing display moments where the brand voice should sing. Never substitute.

Inter — body & UI

Aa Bb 123

Regular 400 · Medium 500 · SemiBold 600. Sentence case. Use for every UI element and every body paragraph.

Instrument Serif italic — display

Data that speaks.

Use only as the second clause of a marketing headline, never inline in body copy and never in the product UI.

Voice

Clear over clever.

We tell people what something IS, not what it COULD be. Tagline = 'Forms that think. Data that speaks.' — not 'Reimagining the future of human signal.'

Short, then specific.

A short first clause does the job; a second clause earns the detail. Headlines pair a workhorse line (Inter) with a serif italic (Instrument Serif) — like 'Build the form. Respond intelligently.'

Show the system.

Real screenshots, real numbers, real flows. No 'AI-powered' without an example. No 'enterprise-ready' without the SOC report.

Sentence case.

Sentence case everywhere except product nouns (Form Intelligence, Decision Engine, Smart Rules). No Title Case in the UI; never SHOUTY-CAPS in copy.

Don'ts

· Don't restyle, recolour, outline or rotate the mark.
· Don't set Askery in all-caps (ASKERY) or all-lowercase (askery).
· Don't pair the mark with a competing logotype inside its clear-space.
· Don't use the serif display face for body copy or any UI element.
· Don't put Indigo on Ink for type — contrast falls apart fast.

Need something not listed — tell us what you're building and we'll cut a custom asset for you.