Solution
Lead generation
Capture, qualify and route leads without a developer.
The workflow
A visitor lands on an embedded or hosted form and answers a short opener — name, work email, company. From there the form branches: team size, timeline and budget questions only appear when they’re relevant, so a 12-question intake feels like four.
Every answer maps to a stable question id, so the moment they submit, a signed webhook pushes a clean, typed payload to your CRM or Slack — already attributed by hidden utm_source / campaign fields seeded from the URL. Hot leads route one way, tyre-kickers another, no spreadsheet in the middle.
Field types & features that apply
Name, email & phone fields
Typed, validated identity capture with per-field rules.
Conditional flow
AND/OR rule groups reveal qualifying questions only when they apply.
Hidden tracking fields
Seed utm_source, campaign or a CRM record id from the URL.
Signed webhooks
Push a typed payload to your CRM the instant a lead submits.
Why teams use it here
Qualify with logic
Branch by answers; only ask what matters so completion stays high.
Score & route
Auto-score and webhook hot leads straight to your CRM or Slack.
On-brand
Match your site exactly with the token theme or one BYO CSS file.
The outcome
- →Higher completion: branching trims the form to only what each visitor needs.
- →Cleaner CRM data: typed answers on stable ids, attributed on arrival.
- →Zero engineering: no developer to wire capture, routing or theming.