Guide · 6 min read
How to improve form conversion rate
Diagnose drop-off with the funnel, then fix the specific friction — not the whole form.
Measure the funnel
Views → starts → submissions. A low start rate is a framing/length problem; a low finish rate is a friction problem mid-form.
Reduce perceived effort
Split long forms into pages with progress. Lead with the easiest question. Remove optional fields you never analyse.
Use the data
Per-question drop-off tells you the exact step to fix. Re-test one change at a time.