Glossary
The form & survey glossary.
Clear definitions for the concepts behind great data collection.
- Online form
A web page that collects structured answers from respondents.
- Conditional logic
Rules that show, hide or branch questions based on earlier answers.
- Net Promoter Score (NPS)
A 0–10 loyalty metric: % promoters minus % detractors.
- Likert scale
A symmetric agree–disagree rating scale, often 5 or 7 points.
- Webhook
An HTTP callback that pushes data to your endpoint on an event.
- Form conversion rate
Submissions divided by views — the headline funnel metric.
- Multi-page form
A form split into sequential pages with Next/Back navigation.
- Answer piping
Reusing an earlier answer inside later questions or messages.
- Data portability
Your ability to export and move your data without loss.
- Row-level security (RLS)
Database-enforced rules on which rows a user can read or write.
- Honeypot
A hidden field that traps bots without bothering humans.
- Quiz form
A form with correct answers, points and scored outcomes.