Glossary
Likert scale
A symmetric agree–disagree rating scale, often 5 or 7 points.
A Likert scale measures attitude strength (e.g. Strongly disagree → Strongly agree). Matrix questions stack many Likert rows sharing one set of columns.
Glossary
A symmetric agree–disagree rating scale, often 5 or 7 points.
A Likert scale measures attitude strength (e.g. Strongly disagree → Strongly agree). Matrix questions stack many Likert rows sharing one set of columns.