Why data portability is a product feature, not a setting
Lock-in is a tax you pay later. Here is how one canonical schema makes leaving as clean as staying.
- data portability
- schema
- architecture
Blog
Notes from the studio.
On form design, data portability, conditional logic, accessibility and the metrics that actually move.
Conditional logic you can actually read
A readable logic map beats a wall of nested rules. Observability is the real upgrade trigger.
- conditional logic
- form design
- ux
AI that drafts, humans that decide
Generation is a starting point, never a black box. How schema-constrained AI stays trustworthy.
- ai
- form authoring
- schema
Designing forms that convert without dark patterns
Conversion is an honesty problem before it is a UX problem. Diagnose the funnel, then fix the friction.
- conversion
- form design
- analytics
Multi-page form UX: when to split and how
One long scroll versus several short pages is a real tradeoff. Here is where the line actually is.
- multi-page
- form design
- ux
NPS vs CSAT vs rating scales: pick the right one
Three metrics that answer different questions. Choosing wrong is why your feedback data does not move.
- nps
- csat
- survey design
- metrics
Accessible forms are just well-built forms
Accessibility is not a compliance layer you add at the end. It is the same work that makes a form clear.
- accessibility
- form design
- a11y