Glossary

Net Promoter Score (NPS)

A 0–10 loyalty metric: % promoters minus % detractors.

NPS asks how likely someone is to recommend you on a 0–10 scale. 9–10 are promoters, 7–8 passives, 0–6 detractors.

It is a single comparable number, which is why it is a standard feedback question type.

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